Nicole Jopek Question and Answer

During Nicole's lecture, we had the opportunity to ask her various different questions about her work and the industry. The following are some of the questions we asked, along with some tips she gave, too.

• Make sure you can see the garment in a way that the customer can see what they are buying (in relation to fashion photography, while photographing products in a studio environment)
• Use a macro lens where possible for beauty photography (helps pick up on details)
• Be as open to different work as possible- "always accept the job and figure it out later"
• Shoot as much as possible
• It is all about communication
• Use frequency separation and dodge and burn for retouching
• Shoot at highest resolution, just in case work ends up being used for print
• Ask what the deadlines are
• Deliver Early
• Under promise over deliver on odd occasion
• Experiment and jeep trying- It isn't an easy industry

How to charge and develop rates

• Different rate based on frequency and location
• Can charge more for London
• Set day rate, make client pay for hotel
• Based on client for client
• Day rate and retouching are different rates

Do you use a particular set of lenses?

• Canon 5D MK4
• Canon macro 100mm
• Canon 70-200mm- anything else/ close up 
• Canon 24-70mm for group shots & fashion
• Invest in kit
• Rental is a cheap way of testing lens'
• Has a back up camera, too

How do you build a genuine following with comments?

• 90% of work comes through instagram
• Keep updating- 1x a day or 3x a week (on social media- Instagram)
• Show work on website
• Preview for instagram arrangement
• Make socials look nice
• Go outside of the box once in a while
• Become friends with people in the industry
• Support your friends in the industry and they will reciprocate and support you
• Keep in touch

What do you tether to?

• Capture one

What do you use for retouching?

• Photoshop